Making the Most of Facebook Lead Ads for Managing Enrollment in Higher Education

Abstract

Recruiting, retaining, and teaching students with exceptional abilities is becoming increasingly difficult for  educational institutions in today's extremely competitive higher education market. Conventional methods of  hiring, such as word of mouth, job fairs, and newspaper ads, may be labour intensive, costly, and ultimately  ineffective. As the number of online platforms continues to skyrocket, social media has evolved into a practical  tool for registration management. Meeting potential students using Facebook Lead Ads is a cost-effective and  quantifiable strategy for educational institutions.