The Role of Logo Design in Establishing Corporate Identity: A Visual Analysis


  • S. Chan Duxiu Zhejiang University, Hangzhou, China Author


Logo Design, Corporate Identity, Visual Analysis, Brand Perception, Design Elements.


This study delves into the pivotal role of logo design as a potent tool in shaping and solidifying corporate identity. Recognizing the significance of visual communication in the contemporary business landscape, this research employs a comprehensive visual analysis approach to unravel the intricate relationship between logos and corporate identity. By examining a diverse array of logos from various industries, the study aims to discern patterns, symbols, and design elements that contribute to the establishment of a distinct corporate identity.

The research methodology involves a meticulous examination of logo aesthetics, color schemes, typography, and symbolic representations. Through this visual exploration, the study seeks to elucidate how these design components influence brand perception, consumer trust, and organizational differentiation. Additionally, the research considers the evolving nature of corporate identity in the digital era, exploring the impact of logos across various online platforms and mediums.

Findings from this study are expected to provide valuable insights for businesses, marketers, and designers, offering a deeper understanding of the visual elements that contribute to a successful corporate identity through logo design. Ultimately, the research contributes to the ongoing discourse on the intersection of design and corporate branding, highlighting the visual language that resonates with contemporary consumers in a visually saturated market.




How to Cite

The Role of Logo Design in Establishing Corporate Identity: A Visual Analysis. (2018). International Journal of Business Management and Visuals, ISSN: 3006-2705, 1(1), 1-5.

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