Consumer Perception and Product Acceptance in Guerrilla Marketing Campaigns. International Journal of Business Management and Visuals, ISSN: 3006-2705, [S. l.], v. 9, n. 1, p. 19–27, 2026. Disponível em: https://ijbmv.com/index.php/home/article/view/171.. Acesso em: 18 apr. 2026.