Retail Consumers’ Purchase Decisions in the Context of Guerrilla Marketing. International Journal of Business Management and Visuals, ISSN: 3006-2705, [S. l.], v. 8, n. 2, p. 1–10, 2025. Disponível em: https://ijbmv.com/index.php/home/article/view/167.. Acesso em: 10 feb. 2026.